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It is essential to align your ad groups with relevant keywords and landing pages to ensure a cohesive user experience. By grouping similar keywords together in the same ad group, you can tailor your messaging and content to match the searcher’s intent accurately. Additionally, setting campaign goals as lead generation, selecting search as the ad type, and excluding Google search partners and display network can further enhance the effectiveness of your real estate advertising efforts.
Final Thoughts
In conclusion, when it comes to setting up Google Ads for real estate agents, it’s crucial to keep in mind the importance of promoting one core offer per campaign, using different ad groups to target specific keywords, and directing users to relevant landing pages based on their search intent. By following these key strategies outlined in the video, real estate agents can unlock success in their Google Ads campaigns and generate quality leads. Remember to set your campaign goal as lead, choose search as the type, and only use Google as your search engine for optimal results. So, go ahead and implement these ideal Google Ads settings to take your real estate business to the next level!
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